The product showcase section is where browsers become buyers. Structure it to highlight your bestsellers, new arrivals, and categories in a way that makes every product irresistible.
Showcase Formats
Choose the format that best matches your catalog size, product type, and audience behavior.
↑ Live demo — click "Add to Cart" to test interaction
$165
$210
$48
$65
Design Principles
Choice overload kills conversions. Show your 4–8 strongest products first, then link to the full catalog. Curate, don't dump.
Show "Bestseller", "Top Rated", or "Staff Pick" badges. Products with any badge see 22% higher click-through rates than untagged items.
Never hide prices. Stores that display pricing prominently in showcases experience 31% lower cart abandonment at checkout.
Add-to-cart buttons directly on product cards (for simple SKUs) reduce the path to purchase from 4 steps to 2.
All product images in a grid must share the same aspect ratio. Mixed ratios create visual noise and signal low production quality.
On desktop, reveal an alternate product image on hover. This increases product page visits by 18% without adding layout complexity.
Curation Strategy
The products you choose for your homepage showcase directly impact perceived brand quality. Not all products deserve homepage placement.