Real Stores. Real Results.

Over 5,000 merchants have used the HomepageFrame system to build homepages that convert. Here's what happened when they did.

5,200+ stores improved · Verified results
+38% Average conversion lift
5,200+ Stores improved
$12.4M Revenue attributed
30 days To first results
Featured Case Study

A Transformation Story

A Tokyo-based fashion brand that turned a struggling homepage into their highest-performing acquisition channel.

Bloom and Thread case study - A/B testing results
🌸 Fashion & Apparel

Bloom & Thread

Tokyo, Japan · Est. 2021

Bloom & Thread

The Challenge

Bloom & Thread had a beautiful product range but their homepage wasn't telling that story. With a 4.2% average homepage bounce rate and near-zero organic product discovery, customers were landing and leaving within seconds. The navigation was confusing, the hero section lacked a clear value proposition, and there was no social proof visible above the fold.

Modules Applied

Hero Section Navigation Flow Social Proof Category Navigation

The Approach

We ran a full 47-point framework audit and identified three critical failures: an unclear hero CTA, buried category navigation, and zero social proof in the first 600px. After implementing the HomepageFrame system over three weeks, the results arrived within the first full billing cycle.

−22%
Homepage bounce rate
+31%
Add-to-cart rate
+28%
Overall revenue
+45%
Category page visits
More Stories

More Winning Transformations

Every store is different. Every result is real. Here are three more merchants who used HomepageFrame to grow.

TechGear Direct analytics showing improved navigation metrics
Electronics · Osaka, Japan

TechGear Direct

A consumer electronics retailer struggling with poor category discovery. Visitors couldn't find what they were looking for, leading to expensive paid traffic losses.

+45% category page visits from homepage
Module used: Navigation Flow
Nakamura Living conversion funnel improvements
Home & Living · Kyoto, Japan

Nakamura Living

A heritage home goods brand with a loyal offline following but a homepage that didn't communicate their quality. The full framework implementation changed everything.

+28% year-over-year revenue increase
Module used: Full Framework
Coastal Goods Co email capture rate improvements
Outdoor & Lifestyle · Sydney, AU

Coastal Goods Co

An outdoor lifestyle brand spending heavily on paid ads with poor retention. Their newsletter list wasn't growing and first-time visitors rarely returned.

+52% email capture rate improvement
Module used: Conversion Sections
How We Measure

Our Methodology

Every case study in this collection follows the same rigorous measurement standard. No cherry-picking. No vanity metrics.

01

Pre-Implementation Baseline

We capture 30 days of data before any changes — conversion rates, bounce, scroll depth, and revenue attribution per session.

02

Controlled Implementation

Framework modules are applied one at a time in a staged rollout, ensuring each improvement can be isolated and attributed accurately.

03

Statistical Validation

Results are only reported after achieving 95%+ statistical significance with a minimum 30-day post-implementation measurement window.

04

90-Day Review

We revisit every store at 90 days to confirm that initial gains have held and identify further optimisation opportunities within the framework.

By Industry

Results by Category

The framework performs across verticals, with the largest gains seen in visually-driven product categories.

Fashion & Apparel

142 stores · 2024–2026
Average conversion lift
+42% avg. CVR increase
Bounce rate reduction
−26% avg. bounce rate
Email capture improvement
+48% newsletter signups

Electronics

98 stores · 2024–2026
Average conversion lift
+34% avg. CVR increase
Category navigation improvement
+51% category page visits
Add-to-cart rate
+29% add-to-cart rate

Home & Garden

87 stores · 2024–2026
Average conversion lift
+38% avg. CVR increase
Revenue per session
+40% revenue per session
Social proof engagement
+33% review section engagement

Get Results Like These

Start with a free store audit. We'll show you exactly which framework modules will have the biggest impact on your homepage.

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